In this blog post, I will explain how you can set up a podcast/vodcast, from concept development to recording, editing, and launching.
THE MILE FLY CLUB
Develop Your Concept
Before diving into equipment and software, it’s important to have a clear vision for your podcast or vodcast. This will help guide your content, audience, and branding.
Choose a niche or theme. Think about what topics you’re passionate about or knowledgeable in. The more focused your topic, the more likely you’ll attract a dedicated audience.
Identify your target audience. Who are you speaking to? Knowing your audience will help shape the tone, length, and style of your episodes.
Pick a format. Will it be a solo podcast, interviews, or panel discussions? Will it be scripted, conversational, or a mix? Decide what works best for your content and your comfort level.
Decide on the length. Episodes can range from 10 minutes to over an hour, depending on the topic and audience. Aim for consistency in length, as your audience will come to expect a certain episode duration.
Create a show name and branding. Pick a name that reflects your topic and style. Design a logo and think about how you want to brand your podcast visually (for both podcast cover art and vodcast visuals).
Get the Right Equipment
The quality of your audio or video is crucial to keeping your audience engaged. Even with limited technical knowledge, you can produce high-quality content with the right tools. Here’s a breakdown of what you’ll need:
For a Podcast:
Microphone: A good-quality microphone is essential for clear audio. Popular choices include the Audio-Technica ATR2100x or Blue Yeti USB microphones, which are affordable and easy to use.
Headphones: Use over-ear headphones to monitor your recording and prevent feedback. The Audio-Technica ATH-M50x is a solid option.
Audio Interface (Optional): If you’re using an XLR microphone, you’ll need an audio interface like the Focusrite Scarlett 2i2 to connect it to your computer.
Pop Filter: This simple tool helps reduce harsh popping sounds caused by “p” and “b” sounds during recording.
For a Vodcast:
Camera: While many start with a webcam (like the Logitech C920), upgrading to a DSLR camera (like the Canon EOS M50) can significantly improve video quality.
Lighting: Proper lighting makes a huge difference. Use a ring light or softbox lighting to illuminate your face evenly and avoid shadows.
Tripod: Ensure your camera is stable with a reliable tripod.
Microphone: Don’t rely on the built-in camera microphone. Use a podcast microphone or a lavalier mic for better sound quality in your video.
Choose Recording Software
Whether you’re recording a podcast or vodcast, you’ll need software to capture and edit your content. Here are some popular tools:
For Podcasting:
Audacity (Free): A beginner-friendly audio editing software with all the tools you need to record, edit, and export your podcast.
Adobe Audition (Paid): A professional-grade audio editor with advanced features for experienced podcasters.
For Vodcasting:
OBS Studio (Free): A popular tool for recording and live streaming, with options to capture video and audio from multiple sources.
Camtasia (Paid): A user-friendly video editing software that’s great for vodcast beginners.
Zoom or Riverside.fm: If you’re recording video interviews remotely, these platforms allow you to record high-quality video and audio feeds.
Record Your First Episode
With your concept, equipment, and software ready, it’s time to record your first episode. Follow these tips to ensure smooth recording:
Prepare a script or outline: Even if you plan to keep the conversation casual, having an outline or key points will help keep you on track and avoid rambling.
Record in a quiet space. Find a location with minimal background noise. You can also reduce noise by using soundproofing techniques like foam panels or recording under a blanket.
Test your equipment. Do a test recording to ensure your mic is working, your levels are correct, and everything is running smoothly.
Relax and be natural: Don’t worry about getting everything perfect. Speak naturally, and if you make a mistake, you can always edit it later.
Edit Your Podcast/Vodcast
Editing is where your content really comes together. We used a professional editor for the Mile Fly Club.
For Podcasts:
Trim unwanted sections. Remove any long pauses, stutters, or off-topic tangents to keep the episode concise and engaging.
Adjust audio levels. Ensure that the audio is balanced and clear. You don’t want parts of the episode to be too quiet or too loud.
Add intro/outro music. Many podcasters add a brief music intro and outro to give the episode a polished, professional feel. You can find royalty-free music on platforms like Epidemic Sound or YouTube Audio Library.
For Vodcasts:
Cut unnecessary parts. Remove awkward transitions or moments that don’t add value to the discussion.
Sync audio and video. If you’re using an external microphone, make sure the audio is synced properly with the video.
Add graphics. You can include title screens, lower thirds (for names or topics), and even background music to enhance the production value.
Host and Distribute Your Podcast/Vodcast
Once your episode is polished and ready to go, you’ll need to upload it to a hosting platform and distribute it to your audience.
For Podcasts:
Podcast Hosting Platforms. Platforms like Buzzsprout, Anchor, and Libsyn host your podcast and distribute it to major platforms like Spotify, Apple Podcasts, and Google Podcasts.
For Vodcasts:
YouTube. YouTube is the top platform for hosting video content. Create a YouTube channel, upload your vodcast, and optimize the video with tags, descriptions, and thumbnails.
Vimeo. For those who prefer a more professional look or want more control over their videos, Vimeo is another option for hosting vodcasts.
Promote Your Podcast/Vodcast
Your content is live – now it’s time to spread the word. Promotion is key to building an audience:
Social media: Share your episodes on social platforms like Instagram, Twitter, and Facebook. You can also create teaser clips or snippets to generate interest.
Website/Blog: Create a website or blog for your podcast/vodcast to post episodes, show notes, and related content.
Email newsletter: Build a mailing list and notify subscribers every time a new episode is released.
Collaborations and guests: Invite guests on your show and cross-promote with other creators to reach new audiences.
Starting a podcast or vodcast is an exciting and rewarding journey. I have thoroughly enjoyed setting up The Mile Fly Club and we are currently working away on series two.
